22 Nov 2019 17:00
Glühwein Challenge – Roland Berger‘s exclusive Christmas case event
Revenues for Christmas markets across Europe have experienced steady growth over the past five years. However, external trends, such as a growing fear of terrorist attacks, influence the expectations of visitor numbers at European Christmas markets.
Our client – a well-known restaurant owner in Zurich – wants to open a Glühwein stall at one of Zurich’s Christmas markets. Hence, he approached us to help him –Become part of a consultant team identifying the most profitable location and help design a concept that makes the client’s stall stand out from the crowd!
With this event, we would like to give students from the University of St. Gallen the exclusive opportunity to take part in an exceptional event while experiencing work as a corporate strategy consultant. Moreover, you will get insights into our RB Zurich office on a very personal base.